The Story

A London baker
who got a bit obsessed

DoughRise started because I couldn't find tools that matched how seriously I thought about bread. So I built them. The AI Coach is live. The full platform launches in 2026.

Try the AI Coach What is DoughRise?
2019 Founded
Live AI Coach
2026 Full Launch
Ben, founder of DoughRise, holding a sourdough starter in a mason jar
Ben Founder, DoughRise
How it started

From a starter jar on a London kitchen shelf

I work in tech, so when I got into sourdough I did what any developer would do: I turned it into a problem to solve. There are variables everywhere in bread making. Temperature, hydration, fermentation time, flour protein, preferment ratios. Most people treat them as guesswork. I wanted to understand them properly.

It started with a basic fermentation calculator I built for myself. Then a baker's percentage tool. Then another tool. Then the idea of an AI coach that actually understood bread science — not just pattern-matching, but the real reasoning behind every variable.

I'm still based in London, still making bread on a Friday evening with some house music on, still thinking about fermentation at odd hours. DoughRise is just what happened when I took that obsession seriously enough to build something proper.

"Precision and passion aren't opposites."

Ben, Founder
  • 🍞
    2019
    First Starter, First Tool

    Built a fermentation calculator for my own kitchen. Wasn't planning to share it.

  • 🤖
    2025
    AI Baking Coach Goes Live

    The first AI coach built specifically for bread and pizza. Real baking science, not generic advice. Available now at coach.doughrise.store.

  • 🚀
    2026
    The Full Platform Launches

    Calculators, curated products, a pro baking suite. Everything I wish I'd had when I started.

What we believe

Most baking content teaches recipes. We want to teach you to think.

There's no shortage of sourdough content online. What's missing is the layer underneath it: the science, the ratios, the decision-making. Why does your dough collapse at 24°C but not 21°C? What does 68% hydration actually feel like compared to 72%? How do you adjust a bulk fermentation when your kitchen runs warm?

DoughRise is being built to answer those questions with tools, not vague advice. The AI Coach is already doing it. The calculators, the pro suite, the curated products — all coming in 2026.

  • AI Baking Coach — live now at coach.doughrise.store
  • Baking calculators grounded in real methodology, launching 2026
  • Pro tools for serious home bakers and micro bakeries
  • Curated physical products, baker-tested and honestly reviewed
  • No VC money, no content farm, no filler
Live AI Coach
Free To start
2026 Full launch
1 Obsessed founder

No VC money, no content farm. Just a London baker who really wanted better tools, and thought other bakers deserved them too.

What drives us

Three things we refuse to compromise on

Not a mission statement. Just the actual values that shape every decision we make.

🎯

Precision over guesswork

Every tool we build is grounded in real baking science. Baker's percentages, fermentation curves, hydration ratios. We respect the numbers because they respect the bread.

🧠

Intelligence, not information

The internet has no shortage of baking content. DoughRise gives you tools that help you understand your own dough, in your own kitchen, on any given day.

🤝

No paywalls on the essentials

The core tools will always be free. Better baking shouldn't cost anything to access. Pro features exist for those who want to go deeper — not because we need a gate.

What's being built

One thing live. More on the way.

The AI Coach is already running. The rest of the platform launches in 2026.

🤖 Live Now

AI Baking Coach

A real-time baking coach trained specifically on bread and pizza science. Ask it anything. Get answers that make sense for your dough, your hydration, your kitchen.

Try the Coach →
🧮 Coming 2026

Baking Calculators

Fermentation, hydration, baker's percentages, starter ratios, tangzhong, lamination, autolyse and more. Grounded in real methodology, not guesswork.

📦 Coming 2026

Curated Products

Sourdough starters, premium baking tools, and curated ingredients. Everything baker-tested and honestly reviewed. Not a catalogue, a curation.

Launching 2026

The AI Coach is live. The rest is coming.

The full DoughRise platform launches in 2026. Right now, the AI Baking Coach is live and free to try — real baking science, for your dough, your kitchen.

Try the AI Coach Learn about DoughRise