DoughRise Coach — from £8.99/month

The coach that knows
your last fifteen bakes.

Not generic tips. Your actual bake history, your kitchen, your flour — diagnosed and coached in every conversation.

15+
bakes remembered
1:1
personal coaching
24/7
on-demand coaching
Pro+
all tools included
This isn’t ChatGPT
The Coach reads your bake journal before every answer. It knows you bulked for 3.5 hours last Thursday. That’s why the advice is different every time.
Start coaching from £8.99/mo → What’s included
Built around your bakes
Personalised to your history
Cancel anytime
coach.doughrise.store
DoughRise Coach AI dashboard showing personalised baking advice and bake history
Example insight
Bulk 4.5–5h at 21°C — your last 3 were 3.5h
Illustrative example, not your data
DoughRise Coach — the AI baking coach that remembers your last 15 bakes
DoughRise Coach — the AI baking coach that remembers your last 15 bakes

Doughrise Coach

£8.99
Best value Everything in Pro, included

Pro £4.99/mo on its own. Coach adds the AI Baking Coach, proof-photo analysis and weekly bake plans on top, all for £8.99/mo.

Prefer annual? Save £28.88/yr by switching to the Annual plan when you subscribe.
  • Cancel anytime
  • Instant access
  • Secure checkout

Everything in PRO, plus an AI baking second-opinion.

  • Proof Photo Check — snap your dough, get an under/over/ready verdict
  • AI Troubleshooter — describe the problem, get a fix
See all Coach features
  • Personalised AI Coach — ask anything about your bake, the Coach knows your history and gives contextual advice, not the same answer every time
  • Progress Insights — analyses your bake journal, tracks patterns over time, tells you what to work on next
  • Guided Troubleshooting — walk through a guided diagnosis for flat loaves, gummy crumb or dense crust, and get a root-cause fix
  • Technique Coaching — step-by-step guidance for bulk fermentation, lamination or shaping, adapted to your flour and kitchen
Cancel anytime

Cancel or downgrade from your account settings at any time. All your saved formulas and bake history are preserved. You keep access until the end of your billing period.
In a hurry?

Skip the detail. Your access unlocks the moment you subscribe, works on any device, and cancels in two clicks.

Start now, instant access →
Built on Pro

Coach includes everything in Pro, plus personalised AI guidance

Included from Pro

25 Precision Calculators Save and Export Formulas Bake Journal Smart Scheduling Starter Tracker Formula Compare
Coach-exclusive

Your own AI baking coach, on demand

Not a chatbot. A baking intelligence system that knows your history, adapts to your kitchen, and gives you specific advice — not generic tips you could find anywhere.

🤖
Personalised AI Coach
Ask anything about your bake — crust, crumb, flavour, timing. The Coach knows your history and gives you contextual advice, not the same answer every time.
📈
Progress Insights
The Coach analyses your bake journal and tracks patterns over time. It tells you what is improving, what is not, and specifically what to work on next.
🔧
Guided Troubleshooting
Flat loaf? Gummy crumb? Dense crust? Walk through a guided diagnosis with the Coach and get a root-cause fix, not a list of possible culprits.
🎓
Technique Coaching
Learning bulk fermentation, lamination, or shaping? The Coach guides you through each technique step by step, adapted to your flour, hydration, and environment.

Describe a dense loaf and get specific adjustments drawn from your own bake notes, in one conversation, not a generic checklist.

What Coach is built for
How it works

Your Coach is always there

01
Subscribe and connect
Subscribe above. Your Coach access is activated instantly. Visit coach.doughrise.store to start your first session.
02
Tell the Coach about your baking
A short onboarding conversation sets your experience level, usual flour, typical kitchen temperature, and goals. Takes two minutes.
03
Bake, ask, improve
Before, during, or after each bake — ask the Coach anything. Log the result. Watch your scores trend upward over the following weeks.
Illustrative example conversation
You
My sourdough keeps coming out dense and gummy in the middle, even when the crust looks perfect
Coach
Looking at your last three bakes, your bulk ferment times are consistently under — you hit 21°C each time but only bulked for 3.5 hours. At that temp I'd expect 4.5 to 5 hours for 75% hydration. Try bulking to 50% volume increase.
You
How do I know when it's ready?
Coach
Look for bubbles across the surface, a domed centre, and the dough pulling away slightly from the sides. The poke test is unreliable at 75% — trust the dome and the bubbles.
What Coach does

Advice built around your actual bakes

Tell the Coach your loaves keep spreading flat and it works through your proof times to find the cause, instead of handing you a generic checklist.

Guided troubleshooting

It reads your bake journal before it answers, so the advice fits your flour, your kitchen, and your routine, not someone else's.

Knows your history

Dense crumb diagnosed, root cause found, fix suggested, all in one conversation you can come back to before your next bake.

Diagnose and fix
Bakers like you

You're not baking alone

DoughRise isn't a faceless app. It's built by a baker, for people who care whether the crumb is right and why Saturday's loaf beat Wednesday's. When you upgrade you're not just unlocking features, you're with bakers who treat bread as craft, compare what works, and keep getting better. You'll fit right in.

Questions

Coach, explained

How is the AI Coach different from asking ChatGPT?
ChatGPT does not know your bakes, your kitchen temperature, your flour, or your history. The DoughRise Coach is connected to your bake journal and formula data. It gives you specific advice, not general information about bread.
Does the Coach remember my past bakes?
Yes. Your bake journal feeds directly into the Coach. When you ask why your last loaf came out differently, it looks at your actual logs, not a hypothetical scenario.
Is the advice personalised or generic?
It is personalised. The Coach knows your experience level, your usual flour, your typical hydration, and your kitchen environment. Answers are calibrated to your specific situation.
Where do I access the Coach?
The Coach is available at coach.doughrise.store. A floating chat widget is also available on doughrise.store for quick questions. Your subscription unlocks both.
Can I cancel anytime?
Yes. Cancel from your account settings at any time and keep access until the end of your billing period. Downgrade to Pro rather than cancel and you keep all your saved data.

The DoughRise Promise

I built DoughRise because I was tired of guessing and wasting good flour. So here is my promise: start with all 25 calculators free, no card, no catch. If you upgrade and it isn't making your bakes better, cancel in two clicks and keep every formula you saved. You're never locked in, and you never lose your work.

Benjie · founder & baker, London

  • Start free, no card needed
  • Cancel any time, in two clicks
  • Every formula you save stays yours
  • All 25 calculators free, forever

30-day money-back Try Pro for 30 days. If your baking isn't measurably better, email us within 30 days and we'll refund you in full, no questions. Read the full 30-day guarantee.

Stop guessing. Get coached.

Personalised baking advice, built around your history. Cancel anytime.

Subscribe to Coach Just Pro instead

Running a bakery commercially? Bakery includes production scheduling, costing tools, and team seats.

See Bakery — £24.99/mo →